Ancillary Product No.1: Layout Planning

As the research into horror posters shows, multiple defining features of the film itself are teased on the poster. The Insidious poster that I analysed included both the antagonist and the location. Whilst both were included, details on them were not disclosed to the audience in order to keep them in the dark on the storyline, leaving the audience wanting to find out what occurs in the film.
This idea of keeping the storyline open to interpretation before viewing is shown on the poster of The Blair Witch Project I also analysed. The main location of the film, which is the woods, is shown in this poster, however as the antagonist is rarely seen in the film, the 'final girl' is portrayed on the
poster instead. The antagonist is shown instead through the Blair Witch logo on the poster.
As our antagonist does not shown themselves until the very end of the short, I do not wish to show the antagonist on the poster. This is so I keep the element of mystery behind the character in order to build up the tension. As our location is mainly shot inside, the poster will have a shot of the protagonist inside the home, with the location and the typography of the poster encoding the horror genre.