Production: Audience Testing

For our audience testing we intended to film the response of our target audience. The areas of the film that were to be commented on were the opening scene, the scene when paranormal activities begin in the house, and the build towards the final crescendo. Sadly, due to technical issues, we were unable to film the audience reaction. However, we were able to get written responses from the audience, meaning we were able to act on the audience's opinions.

Josie Pamment commented:

Overall the film was very good I thought the opening title font was good and well suited to the films genre and created a suitable atmosphere right from the start. the camera shots were diverse and very professional. I especially liked the opening of the fridge shot. The story could have been developed more but that comes down to the amount of time you had to create it but overall it was well thought out story and a really well done film piece.

Amy Martin commented:

I thought that the film was good in showing the horror genre and built up a story well. Obviously, the film doesn't fully make sense at the moment as it's not finished but I can see where you are going with it. Some shots need to be redone because they go out of focus slightly but all in all, good film. 

From this audience research we can gather that our horror short film is on the right path towards satisfying our target audience, with our interpretation of the genre being praised by both interviewees. They appreciated that our film had not been fully completed, meaning some of our criticisms were based on the lack of content we had at this point in time. Going forward from this, both Amber and I are aware that our production is seemingly going to be successful, if we pay good attention to the camera work and editing work.