Evaluation: Question 3

                         

Audience Research Questionnaire (with results)

 Audience response to first draft (email responses)

From this information above we were able to draw multiple insights from our target audience in order to improve. From the emails we received, the highlights, both positive and negative, that Amber and I took and utilised were:

• Story- half of the people who responded to our email said that they did not feel that the story was not as fully developed as it could be. To ensure this was not the case when the film was finished, Amber and I decided to emphasise the idea of comfort and bring in the horror earlier so that audiences could gauge what was happening quicker than in the draft.
• Sound- Janvi mentioned that the sound of the film at some points did not match up with the scene and that the transitions from sound to sound were not as smooth as they could be. In our editing, Amber and I dedicated some time to solely focus on sound and to tighten up the transitions from one sound effect to another. We used our knowledge from the creation of our crescendo as this was highlighted as one of our main positives of our film. 
• Camera- some of our shots, including the fridge scene (highlighted by Josie), were described as professional, however, Amy notified us that some of our shots went out of focus and so they had to be re-shot. Amber and I decided to also change the camera shot type and angle to mirror the professionalism that was credited earlier in the film.